Job Description

Business Development Manager

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Experience: 4–7 Years

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Industry: Creative Marketing Agency

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About Us:

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Cranberry Design Studio is a Pune-based creative marketing agency working with clients across India, and international markets.

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ROLE OVERVIEW:

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The Business Development Manager will generate new business by sourcing qualified leads, conducting sales meetings, preparing proposals, closing deals, and coordinating project handovers.

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KEY RESPONSIBILITIES:

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LEAD GENERATION:

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- Research target companies and identify decision-makers in Marketing and HR.
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- Source leads through LinkedIn, Google, Fundoodata, events, referrals, and email outreach.
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- Build and maintain the prospect database with contact details, lead source, and lead stage.
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- Maintain and update all lead activity in the CRM.
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- Reach out to existing contacts with new services, offers, and relevant campaigns.
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LEAD QUALIFICATION:

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- Research prospects before every sales meeting.
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- Qualify leads using BANT — Budget, Authority, Need, and Timeline.
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- Identify decision-makers, requirements, budgets, and timelines.
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- Update qualification details and next steps in the CRM.
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SALES & CLOSING:

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- Conduct sales calls and meetings with qualified prospects.
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- Present Cranberry's creative and digital marketing services, case studies, and results.
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- Recommend services based on the client's requirements.
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- Prepare proposals, presentations, and quotations with the internal team.
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- Present proposals and negotiate commercials within approved guidelines.
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- Follow up on proposals and close deals.
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- Identify upselling and recurring business opportunities.
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CLIENT & INTERNAL COORDINATION:

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- Document key discussions and decisions through email.
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- Coordinate with the Accounts team through contract and payment closure.
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- Coordinate with the Operations team after deal closure.
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- Hand over the confirmed project with complete scope, commercials, timelines, and client requirements.
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SALES ASSETS:

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- Create and update case studies, presentations, proposal templates, and quotation templates.
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- Organize sales assets by service/offer in Google Drive.
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- Keep sales materials updated with recent services, projects, and results.
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Location: Pune, Maharashtra

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Work Mode: Work From Office

📌 Business Development Manager (Pune)
🏢 Cranberry Design Studio
📍 Pune