3+ years of hands-on experience in digital marketing analytics or a hybrid marketing and data analytics role.
Proficiency with web analytics platforms, specifically GA4 (Google Analytics 4). Adobe Analytics experience is a solid plus.
Solid SQL skills with experience querying BigQuery or similar cloud databases. Ability to write optimized queries and handle

mid-to-large datasets.
Demonstrated experience cleaning, merging, and normalizing data from multiple sources (CRM, ad platforms, surveys, and

web analytics).
Experience building dashboards and visual reports in Looker Studio, Tableau, Power BI, or equivalent tools.
Solid understanding of digital marketing performance metrics: CTR, CPA, CPC, ROI, LTV, ROAS, conversion rate, and their

connection to business objectives.
Understanding of fundamental statistical concepts: hypothesis testing, confidence intervals, regression basics, and A/B test

design and validation.
Ability to present complex data insights clearly and concisely to cross-functional, non-technical stakeholders.
Robust critical-thinking and problem-solving skills, with the ability to identify trends, flag anomalies, and derive strategic

recommendations.

📌 Lead Analyst Immediate Joiner Noida (India)
🏢 Saino Koyo Consulting
📍 India