- Plan and execute performance marketing campaigns across Google, Meta, and other digital platforms.
- Manage campaign budgets and optimize spending to achieve maximum ROI/ROAS.
- Drive high-quality leads and conversions in line with business targets.
- Monitor and analyze campaign performance, traffic, leads, and conversion metrics.
- Conduct A/B testing and continuously optimize campaigns for better performance.
- Prepare regular performance reports and provide actionable insights.
- Stay updated with the latest digital marketing trends, tools, and platform updates.
- Work closely with the sales and marketing teams to achieve overall business and revenue goals.