13 Sep
|
Finplan_Edu
|
Thane
Key Responsibilities
- Plan, execute & optimize Meta Ads, Google Ads &
- YouTube Ads
- Manage lead generation, remarketing & retargeting campaigns
- Plan monthly media budgets & campaign strategies
- Monitor CPL, CPLQ, CTR, conversion rate & cost per admission
- Manage WhatsApp & email marketing campaigns
- Develop ad copies, hooks, headlines &
- CTAs
- Coordinate with creative, website, CRM & admissions teams
- Conduct A/B testing of audiences, creatives, landing pages & messaging
- Track campaigns using GA4, GTM, Meta Pixel & conversion tracking
- Analyse the complete funnel: Lead →
- Qualified Lead →
- Counselling →
- Admission
- Prepare regular performance reports and identify scaling opportunities
📌 Performance Marketing Executive (Thane)
🏢 Finplan_Edu
📍 Thane