Role & responsibilities
Design primary and secondary packaging cartons, labels, sleeves, cups, tubs, and shippers from concept through to print-ready artwork.
Build and maintain dielines; work within real-world constraints like substrate, print process, and finish.
Coordinate with printers and vendors on proofs, color matching, and press checks; troubleshoot production issues before they become expensive.
Ensure artwork meets regulatory and labelling requirements (ingredients, nutrition panels, FSSAI marks, barcodes, statutory declarations).
Design point-of-sale and retail assets: shelf displays, standees, signage, merchandise.

Creative direction
Develop campaign concepts from a brief not just execution, but the idea behind it.
Own and evolve the brand guidelines: typography, color, illustration style, photography direction, tone.
Art-direct photo and video shoots, including styling, shot lists, and working with photographers and retouchers.
Present concepts and defend design decisions to founders and stakeholders with clear reasoning.

Digital & marketing graphics
Produce assets across performance and organic channels:



static ads, carousels, Reels covers, short-form motion, stories, email, and web banners.
Design and iterate on landing pages, website graphics, and marketplace listing assets.
Build reusable templates and design systems so volume work stays quick and on-brand.
Work with the marketing team on creative testing, read performance data, and iterate on what's working.

Preferred candidate profile
Minimum 5+ years of qualified design experience, with a portfolio showing both print/packaging and digital work.
Expert command of Adobe Illustrator, Photoshop, and InDesign. Figma for digital and web work.
Genuine production knowledge: CMYK vs. Pantone, bleed and trap, die-cutting, foil and spot UV, prepress file prep. You've had files go to press and come back right.
Solid typography and layout fundamentals.
Ability to run multiple projects at once and hit deadlines without hand-holding.
Comfortable taking a rough brief and coming back with a point of view.

📌 Graphical Designer Hyderabad
🏢 Pramukh Industries
📍 Hyderabad