Research and identify potential customers and target accounts through online platforms, databases, social media, and other sources.
Generate and maintain a pipeline of qualified leads for the sales team.
Conduct market and competitor research to identify current business opportunities.
Assist in prospecting activities through email, LinkedIn, calls, and other relevant channels.
Collect, verify, and maintain accurate prospect information in CRM/lead databases.
Support the sales team in lead qualification and follow-up activities.
Assist in creating and maintaining prospect lists based on defined target customer profiles.
Coordinate with the Sales and Marketing teams on lead-generation campaigns and initiatives.
Track lead-generation activities, responses, conversions, and other relevant metrics.
Prepare basic reports and updates on lead-generation performance.
Support marketing activities such as email campaigns, social media outreach, content distribution, and event/webinar promotion, as required.
Continuously explore current tools, platforms, and techniques to improve lead-generation efforts.

Role & responsibilities

Preferred candidate profile

📌 Lead Generation Chennai
🏢 ProConnect
📍 Chennai