: Performance Marketing Executive

Experience: 2+ Years

Industry: Digital Marketing

Employment Type: Full time

Department: Digital Marketing

About the Role

We are looking for a performance-driven Performance Marketing Executive with 2+ years of hands-on experience, preferably in the real estate industry. The candidate will be responsible for planning, managing, and optimizing paid advertising campaigns focused on lead generation, engagement, and business growth.

Key Responsibilities
Plan, create, manage, and optimize digital advertising campaigns for real estate projects.
Manage Meta Ads (Facebook & Instagram), Google Ads, and LinkedIn Ads.
Handle Search, Display, Performance Max, Lead Generation, and Engagement campaigns.
Develop targeted audiences based on location, demographics, interests, intent, and buyer profiles.
Monitor and optimize CPL, CTR, CPC, CPM, conversion rate, lead quality, and ROI.
Analyze lead quality and coordinate with the sales team to improve lead-to-site-visit and lead-to-booking conversions.
Conduct A/B testing of creatives, ad copies, audiences, landing pages, and lead forms.
Implement lead qualification methods such as OTP verification and qualification questions,



wherever required.
Prepare daily, weekly, and monthly campaign performance reports.
Identify underperforming campaigns and take corrective optimization actions.
Stay updated with the latest advertising trends, platform updates, and best practices.

Required Skills
2+ years of experience in Digital Marketing.
Solid experience in Real Estate Lead Generation preferred.
Hands-on knowledge of Meta Ads Manager, Google Ads, LinkedIn Campaign Manager, GA4, and Google Tag Manager.
Understanding of conversion tracking, remarketing, retargeting, and marketing funnels.
Solid analytical, reporting, and campaign optimization skills.
Proficiency in Excel/Google Sheets.
Good communication and coordination skills.

Preferred Candidate Experience managing multiple real estate projects simultaneously with an understanding of the complete funnel: Ad → Lead → Qualification → Site Visit → Booking.

KPAs: Lead Quality | CPL | Conversion Rate | Site Visits | ROI | Lead-to-Booking Performance

Pay: ₹25,000.00 - ₹40,000.00 per month

Work Location: In person

📌 Performance Marketing Executive Noida
🏢 Ritz Media World
📍 Noida