We are looking for a performance-focused PPC Specialist with robust hands-on experience in both Google Ads and Meta Ads (Facebook & Instagram). The role will be responsible for generating qualified leads, managing advertising budgets, and continuously improving CPL, conversions, and ROI.

Key Responsibilities

Google & Meta Ads
Plan, create, manage, and optimize Google Ads and Meta Ads campaigns.
Manage Search, Performance Max, Display, YouTube, Lead Generation, Conversion, and Remarketing campaigns as required.
Conduct keyword, competitor, and audience research.
Manage bidding, budgets, targeting, negative keywords, ad copies, and creatives.
Optimize campaigns for CPL, CPA, conversions, lead quality, and ROAS.

Tracking & Performance
Set up and monitor conversion tracking, Google Analytics, Google Tag Manager, and Meta Pixel.
Conduct A/B testing of ads, audiences, creatives, and landing pages.
Monitor campaign performance, identify issues, and take corrective actions.




Manage and allocate advertising budgets based on performance.
Prepare weekly/monthly performance reports and achieve lead-generation and ROI targets.

Requirements
35 years of hands-on PPC / Performance Marketing experience.
Solid expertise in Google Ads and Meta Ads, especially lead-generation campaigns.
Proven ability to improve CPL, CPA, conversion rates, and ROI/ROAS.
Strong knowledge of conversion tracking and attribution.
Experience with Google Analytics, GTM, and Meta Pixel.
Solid analytical, optimization, and budget-management skills.
Ability to independently own campaign performance and deliver targets.

Key Performance Areas
Number of qualified leads generated
Cost per Lead / Cost per Acquisition
Lead quality
Conversion rate
Return on advertising spend
Effective utilization of advertising budget

📌 Ppc Specialist Google Ads & Meta Ads Mumbai
🏢 DiTech Process Solutions
📍 Mumbai