Role & responsibilities
Architect and implement SFMC solutions across Email Studio, Journey Builder, Automation Studio, Contact Builder, and Mobile Studio
Design data models within Contact Builder/Data Extensions, including relational data models and subscriber management
Build and optimize AMPscript, SSJS, and SQL for personalization, energetic content, and automations
Develop and maintain CloudPages for microsites, preference centers, forms, and gated content experiences
Lead API integrations (REST/SOAP) between SFMC and Salesforce CRM, external systems, and third-party platforms
Define and enforce coding standards, solution architecture, and best practices across the team
Own technical delivery: sprint planning, code reviews, and troubleshooting production issues
Collaborate with campaign/marketing teams to translate business requirements into scalable technical solutions
Manage data privacy, deliverability,



and compliance requirements (CAN-SPAM, GDPR, CCPA)
Guide CI/CD practices, deployment automation, and setting management (sandbox to production)
Mentor junior/mid-level engineers and conduct technical interviews
Assess and plan migration paths to SFMC Next (Marketing Cloud Next Generation) and align architecture with Salesforce's evolving platform roadmap
Evaluate integration of Data Cloud and Einstein/AI-driven capabilities into existing SFMC implementations
Robust hands-on expertise in AMPscript, SSJS, SQL, HTML/CSS.
Deep knowledge of Journey Builder, Automation Studio, Email Studio, Contact Builder.
Experience with SFMC APIs (REST/SOAP), Marketing Cloud Connect, and Salesforce CRM integration.

Preferred candidate profile

📌 Salesforce Marketing Cloud Developer Pune
🏢 Think People Solutions
📍 Pune