Company Description Especia Associates LLP is a professional services firm specializing in highly customized and efficient financial and accounting advisory for organizations, including income tax returns, internal audit, bookkeeping, and tax and financial planning. The company supports clients through financial and accounting process outsourcing, helping them improve service quality while managing costs. Its multidisciplinary team includes finance and accounting experts and business process management professionals with a broad range of skills.

Guided by a vision to grow with its clients, Especia focuses on accountability, world-class quality, efficiency, and security in managing clients’ finance and accounting requirements, while maintaining high standards of professionalism and ethics. Core service areas include accounting and payroll outsourcing, physical verification of assets and inventory, business entry support, secretarial compliance, and tax advisory.

Role Description The Marketing Manager (B2B) will lead the planning and execution of marketing strategies to promote Especia’s financial and outsourcing services to corporate and institutional clients. This full-time, on-site role in Noida involves developing and managing B2B marketing campaigns, creating targeted content and collateral, and coordinating digital and offline initiatives to generate qualified leads. The person in this role will work closely with leadership and service delivery teams to understand offerings, define value propositions,



and ensure consistent brand messaging across all channels.

Day-to-day responsibilities include managing marketing calendars, overseeing social media and email campaigns, conducting market and competitor research, supporting sales presentations, and tracking campaign performance and ROI.

The Marketing

Manager will also participate in events, webinars, and industry networking to strengthen the firm’s presence in the finance and accounting outsourcing space.

Qualifications

- Strong B2B marketing skills, including campaign planning, lead generation, and account-based marketing.
- Experience with digital marketing tools and channels, such as SEO, SEM, email marketing, social media, and marketing analytics.
- Ability to develop clear marketing content and collateral, including presentations, case studies, and website copy.
- Skills in market research, competitor analysis, and positioning within professional services or financial outsourcing sectors.
- Proficiency in using CRM and marketing automation platforms to manage pipelines and track performance.
- Bachelor’s degree in Marketing, Business, Communications, or a related field; a master’s degree or relevant certifications is an advantage.
- Prior experience in B2B marketing within finance, accounting, consulting, or outsourcing firms is highly beneficial.
- Robust communication, presentation, stakeholder management, and collaboration skills, with the ability to work on-site in Noida.

📌 Marketing ManagerB) (Noida)
🏢 Especia Associates
📍 Noida