Brief: Scrubsy is building out a dedicated Consumer & Market Insights function to put the consumer at the centre of everything we launch — from formulations to fragrance to packaging to campaigns. We're looking for a Lead/Manager/Senior Manager - Consumer & Market Insights who will own this agenda end-to-end: designing the right studies, managing agency partners, and turning raw consumer data into decisions our leadership team acts on. This is a rare opportunity to build an insights function from the ground up inside a fast-moving, founder-led company.

Key Responsibilities

- Own the end-to-end consumer & market research agenda for Scrubsy — from briefing through fieldwork to final recommendation.
- Lead both qualitative and quantitative research: Usage & Attitude (U&A;) studies, need-based segmentation, concept and product testing (CLT/HUT), ethnography and in-depth interviews, brand health and brand tracking, packaging and claims research.
- Select, brief and manage external research agencies and field partners, owning proposal evaluation, quality control and on-time, on-budget delivery.
- Translate consumer understanding into transparent, actionable inputs for New Product Development (NPD) and Existing Product Development (EPD), renovation, go-to-market strategy and brand positioning.
- Partner closely with Marketing, R&D;/Formulation, and the founders' office to turn business questions into sharp research briefs, and research findings into decisions.
- Present insights and recommendations directly to the top management
- Build and champion tech- and AI-enabled insight capabilities — social listening, review mining, trend-spotting dashboards — to keep the consumer pulse continuous rather than episodic.
- As the function scales,



mentor and build out a small team of researchers/associates.

What We Are Looking For

Mandatory Requirement

- 5+ years of experience in consumer/market research or consumer insights, ideally in FMCG, home care, personal care or hygiene categories.
- Prior experience in D2C industry.
- Strong hands-on grounding in both qualitative and quantitative research methodologies, with the judgement to pick the right approach for the business question.
- Proven experience managing research vendors/agencies end-to-end, including budget and timeline ownership.
- Excellent stakeholder communication and data storytelling — comfortable presenting to founders and cross-functional teams.
- Bachelor's degree required; MBA or equivalent PG qualification in Marketing/Management preferred.

Additional Requirement

- Exposure to AI-driven insight tools, social listening platforms, or e-commerce/quick-commerce analytics
- Experience supporting NPD launches from exploratory research through to post-launch evaluation.
- Familiarity with syndicated data and brand tracking platforms.

Who You Are

- Proactive - you don't wait to be told a metric or perception is slipping; before marketing asks "what happened," and you come with the why, not just the what
- Ownership Driven - you own the research question end-to-end — from writing the brief to fieldwork to the final recommendation that actually gets used
- Data Conscious - you validate every insight or "consumer said" claim across segments, methodologies, and sample sizes before it goes to leadership
- Organized - you run a busy, always-on calendar of trackers, ad-hoc studies, and agency deliverables across multiple categories without a wave, deadline, or stakeholder slipping through the c

📌 Lead/Manager/Senior Manager – Consumer & Market Insights (Gurugram)
🏢 Scrubsy
📍 Gurugram