Were Hiring: Social Media Specialist

Deepjyoti India Foundation is looking for a creative, passionate, and proactive Social Media Manager to join our team and help amplify our work and impact across digital platforms.

Location: Mumbai

Work Mode: In office

About the Role

We are looking for a agile and result-oriented social media and Digital Marketing Specialist to lead and execute digital marketing initiatives that strengthen brand visibility, drive audience engagement, generate quality leads, and support admissions and outreach objectives.

The ideal candidate should have hands-on experience across performance marketing, social media, SEO, content marketing, admissions marketing, website management, and brand communication, with the ability to plan and execute integrated marketing campaigns.

Key Responsibilities

Digital & Performance Marketing

Develop and execute comprehensive digital marketing strategies aligned with organizational goals.

Plan, manage,



and optimize Google Ads and Meta Ads campaigns for lead generation, awareness, and conversions.

Monitor campaign performance, analyse key metrics, and optimize campaigns for better ROI.

Track and report on leads, conversions, engagement, traffic, and other relevant KPIs

Social Media & Content Marketing

Develop and implement social media strategies across relevant platforms.

Plan and manage content calendars for social media, websites, and digital campaigns.

Create and coordinate engaging content including posts, reels, videos, creatives, blogs, and campaign communication.

Monitor social media trends, audience behaviour, and competitor activity to improve engagement and reach.

Build compelling brand stories that effectively communicate the organization's work, values, and impact

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