LEAD/HEAD OF INFLUENCER MARKETING

Company: B-Arm Medical Technologies Pvt. Ltd

Department: Influencer Marketing

Work Mode: In-person / Hybrid

Employment: Full-time | Experience Required: 2 years

Compensation and Performance Incentive

A. Fixed gross annual salary - 4.5 LPA

B. Performance-linked incentive - 1.5 LPA

Total Cash Compensation (A B)- 6 LPA

C. Approximate ESOPs (Shares in company) - 2.2 LPA

Total Potential Package (A B C)- 8.2 LPA

About B-Arm

B-Arm Medical Technologies is a fast-growing Indian consumer healthcare and medical-device company serving over three lakh families across women's health, fertility, breastfeeding and respiratory care via our own D2C platform and marketplaces like Amazon and Flipkart. We're expanding our creator ecosystem to build trusted product education and high-quality content across digital channels.

Role Summary

We're looking for a hands-on Lead/ Head of Influencer Marketing to build and manage our influencer team — remote and in-person — and own every phase of influencer marketing, from strategy and creator discovery to campaign execution and reporting. You'll run day-to-day campaigns, guide the team across the full lifecycle, and keep bringing in new ideas and formats to stay ahead.

Key Responsibilities

- Team Leadership: Lead and mentor the influencer team, set KPIs and priorities, and manage workload, performance and accountability across remote and in-office staff.
- Strategy & Planning: Own the influencer marketing strategy, campaign calendar, creator mix and budget, aligned to brand and business goals.
- Campaign Management: Run campaigns end-to-end — creator discovery, outreach, negotiation, briefing, approvals, execution,



publishing and reporting.
- Creator & Vendor Management: Build and manage relationships with creators, managers and agencies; negotiate fees, deliverables, timelines and usage rights.
- Innovation: Test new creators, platforms, formats and campaign models — paid, barter, UGC, affiliate, long-term partnerships.
- Content & Compliance: Ensure content follows brand guidelines, advertising disclosure norms and responsible healthcare communication.
- Analytics & Reporting: Track spend, ROI and content quality; maintain dashboards and use insights to refine strategy.
- Cross-functional Coordination: Coordinate with marketing, product, finance and operations to keep execution smooth and aligned.
- Documentation: Maintain accurate creator databases, trackers, contracts and budgets.
- Influencer Database Management & Software Identification & Implementation: Maintain an updated influencer database and identify suitable influencer discovery, analytics, and management software platforms and implement within team.

Required Experience & Skills

- 2 years in influencer marketing, creator partnerships or a related digital marketing role, including team management experience (remote and in-person).
- Proven track record running influencer campaigns end-to-end across multiple creators and platforms — including Instagram,



YouTube and other creator channels — simultaneously.
- Solid analytical skills to read campaign and market metrics (reach, engagement, conversion, ROI, cost-per-collaboration) and turn them into strategy.
- Confident negotiation, communication and relationship-management skills.
- A creative, ideas-first mindset and the organisational discipline to manage multiple campaigns, deadlines and budgets accurately.
- Proficiency in Excel/Google Sheets and comfort with influencer analytics or reporting tools.
- Sound judgment handling sensitive product categories and healthcare-related communication, and comfort in a fast-moving startup environment.

Preferred Experience & Skills

- Experience managing paid, barter, product-seeding, UGC or ambassador-style campaigns, and prior experience building or scaling an influencer team.
- Familiarity with influencer discovery, creator analytics or social listening tools.
- Understanding of content usage rights, ASCI guidelines and campaign compliance documentation.
- Experience managing influencer budgets and reporting ROI/ROAS to leadership, including setting up revenue attribution — creator links, discount codes, UTM and affiliate tracking — to measure influencer-driven sales, CAC and ROAS.
- Prior experience in healthcare, wellness, D2C or consumer brands; working knowledge of Hindi or other Indian languages is a plus.

Pay: Up to ₹820,000.00 per year

Benefits

- Flexible schedule
- Work from home

Education:
- Bachelor's (Preferred)

Language:
- Hindi, English, Tamil (Preferred)

Work Location: Hybrid remote in Coimbatore, Tamil Nadu

📌 Lead/ Head of Influencer Marketing (Coimbatore)
🏢 B-Arm Medical Technologies Private
📍 Coimbatore