Location: Lucknow (Work from Office)
Duration: 6 Months Stipend: ₹5,000 - ₹15,000 per month (Based on skills & performance) Full time Chance: Based on performance after internship
Role Overview
We are hiring a performance-focused Digital Marketing Intern to support structured lead generation campaigns for our EdTech business.
This role is execution-oriented and data-driven. The intern will work closely with the marketing team to assist in campaign execution, tracking, and optimization.
This is not a social media-only internship. Exposure to paid campaigns and lead funnels is part of the role.
Key Responsibilities1. Performance Marketing Support
Assist in executing paid campaigns on:
Meta Ads (Facebook & Instagram)
Google Ads (Search & Display)
Support audience targeting and retargeting setup
Help with A/B testing of creatives and ad copies
Monitor campaign metrics like:
Cost per Lead (CPL)
Click-through Rate (CTR)
Conversion Rate
Lead Funnel Tracking
Assist in tracking leads using UTMs and pixels
Maintain basic performance sheets and dashboards
Coordinate with the sales team to monitor lead flow
Content Execution
Support structured content calendar execution
Coordinate with designers and content creators
Upload and manage:
Reels & short-form videos
Educational posts
Event highlights
Website & SEO Assistance
Support basic landing page updates
Assist with on-page SEO tasks
Monitor website performance using analytics tools
Eligibility Criteria
Pursuing or completed Bachelor’s degree (Marketing, Business, or related field preferred)
Basic understanding of digital marketing concepts
Familiarity with social media platforms
Basic knowledge of Meta Ads or Google Ads is a plus
Solid willingness to learn and execute