JOB DESCRIPTION - DIGITAL MARKETING EXECUTIVE

Job Title:
Digital Marketing Executive

Function:
Marketing & Communications

Location:
Malad West, Mumbai, Maharashtra

Reporting to:
MD

A. ROLE SUMMARY

The Digital Marketing Executive is responsible for developing and executing digital marketing strategies that increase brand awareness, engage target audiences, and generate quality leads for the company’s industrial equipment business. This role requires solid expertise in social media management, paid and organic digital campaigns, analytics, and cross-department coordination.

B. KEY Position Responsibilities

Sr.

Key Responsibilities
Social Media Management
Plan, create, and publish engaging content across LinkedIn, Facebook, Instagram, and YouTube
Develop and maintain a social media content calendar aligned with company goals and industry events
Monitor, respond to, and engage with followers, comments, and messages in a timely and skilled manner
Create compelling graphics, videos, and written content that showcases our products, services,



and company culture
Digital Marketing Strategy & Paid Campaigns
Develop and implement digital marketing campaigns to promote products and services
Conduct market research and competitor analysis to identify trends and opportunities in the B2B industrial sector
Manage and optimize Google Ads, social media advertising campaigns, and other paid marketing initiatives
SEO & Website Management
Implement SEO strategies to improve website visibility and organic search rankings
Manage company website content and ensure regular updates
Monitor keyword performance and website traffic to identify areas for improvement
Analytics & Reporting
Track and analyze performance metrics across all digital marketing channels using tools like Google Analytics, Facebook Insights, and LinkedIn Analytics
Prepare monthly reports on campaign performance, engagement rates, and ROI
Use data-driven insights to

📌 Digital Marketing Manager Malad West
🏢 Incertech Private
📍 Malad West