Key Roles & Responsibilities (KRA)
Social Media Management
Manage company social media platforms including Instagram, Facebook, YouTube, LinkedIn, and WhatsApp Business.
Plan and execute monthly social media content calendars.
Create posts, stories, reels, shorts, and promotional campaigns.
Monitor comments, messages, and customer engagement.
Maintain brand consistency across all platforms.
Reel & Video Content Creation
Create trending Instagram Reels, Facebook Reels, and YouTube Shorts.
Develop creative concepts for healthcare, Ayurvedic, cosmetic, and agri products.
Write video scripts, hooks, captions, and content ideas.
Coordinate with photographers, designers, doctors, and product teams for shoots.
Shoot and edit short-form video content.
AI-Based Content Creation
Use AI tools for:
AI video generation
AI voice-over creation
AI image creation
Content writing and caption generation
Product promotional videos
Work with tools like ChatGPT, Canva AI, Runway, CapCut AI, ElevenLabs, etc.




Research and implement current AI trends for marketing.
Lead Generation & Digital Campaigns
Generate leads through:
Facebook Ads
Instagram Ads
Google Ads support
WhatsApp campaigns
Organic social media strategies
Create lead forms and manage customer inquiries.
Track leads and coordinate with the sales team.
Improve conversion through follow-up strategies.
Paid Advertising Support
Create and manage Meta advertising campaigns.
Define target audiences based on products.
Monitor campaign performance.
Optimize ads to improve cost per lead (CPL).
Content Planning & Branding
Prepare monthly content plans for:
Product launches
Festival campaigns
Awareness days
Customer education
Offers and promotions
Analyze competitor activities and market trends.
Develop creative ideas to improve online presence.
Analytics & Reporting
Track social media performance:
Followers growth
Reach & impressio

📌 Social Media Executive Maharashtra
🏢 Dhanwantari Distributors Pvt.Ltd.
📍 Maharashtra