About the Role

Key Responsibilities
Performance Marketing
Plan, launch, and optimize Meta Ads (Facebook & Instagram).
Create and manage Google Ads campaigns (Search, Display, YouTube, Performance Max).
Generate quality leads while maintaining target Cost Per Lead (CPL).
Scale campaigns based on performance metrics and business goals.
Creative Strategy
Research and suggest high-converting ad creatives.
Coordinate with the design and video teams for ad creatives.
Write compelling ad copy, headlines, and CTAs.
Continuously test multiple creative angles using A/B testing.
Campaign Analytics
Track campaign performance daily.
Monitor key metrics such as:
CTR
CPC
CPL
CPM
ROAS
Conversion Rate
Prepare daily, weekly, and monthly performance reports.
Identify prospects to improve campaign performance.
Competitor Analysis
Regularly monitor competitors' advertisements.
Analyze their creatives, messaging, offers, landing pages, and funnels.
Suggest cutting-edge campaign ideas based on market trends.




Maintain a competitor insights report and recommend improvements.
Audience & Funnel Optimization
Build and manage custom, lookalike, and retargeting audiences.
Improve audience segmentation.
Optimize landing page performance in collaboration with the development team.
Increase lead quality through continuous testing.
Tracking & Technical Setup
Configure and monitor Meta Pixel, Google Analytics (GA4), and Google Tag Manager.
Ensure proper conversion tracking and event setup.
Identify and resolve tracking issues.
Collaboration
Work closely with the sales, content, design, and video teams.
Align marketing campaigns with admissions and business targets.
Present campaign insights and recommendations during review meetings.

Required Skills:
Robust expertise in Meta Ads Manager.
Strong expertise in Google Ads.
Good understanding of YouTube Ads.
Experience with Google Analytics 4 (GA4).
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📌 Digital Marketing Executive Ramamurthy Nagar
🏢 Smart Hire4u
📍 Ramamurthy Nagar