Job DescriptionSocial Media Manager

NRK Group | Kalandri| The Jain Foundation (TJF)

NROLE SUMMARY

nRK Group is looking to appoint a Social Media Manager to independently own content, design, and strategy across three distinct verticals: RK Group (the parent business), Kalandri (rural education and community development), and The Jain Foundation / TJF (philanthropic and religious initiatives). This is a single-owner, multi-brand role — the person will plan calendars, design creatives, write copy, and report on growth for all three, working closely with leadership and each vertical's on-ground team.

NABOUT THE THREE VERTICALS

N1. RK Group

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- Bengaluru-based retail and e-commerce conglomerate with a 45+ year legacy, ~90 exclusive brand outlets, and partners including Nike, Mango, Nautica, NEXT and Amazon (~768 employees).
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- Current presence: LinkedIn (~23,000 followers, sporadic posting) and Instagram (~148 followers). Goal: build top-of-mind brand recall, showcase thought leadership, and support talent attraction.
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n2. Kalandri

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- Rural education and development initiatives in RK's ancestral village of Kalandri, Sirohi district, Rajasthan — including the Prem Ratan Memorial School, the Mahavir Vidyalaya government school partnership, and recent sports infrastructure (padel/pickleball courts, running track).
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- Goal: build visibility and credibility for on-ground community and education work.
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n3. The Jain Foundation (TJF)

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- Philanthropic andreligious foundation — current initiatives include the Museum of Jainology (Palitana) and the Vihar Seva platform.
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- Goal: build awareness and trust for the Foundation's work among the Jain community and broader public.
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nKEY RESPONSIBILITIES

NStrategy & Planning

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- Build a monthly/quarterly content calendar for each vertical, tailored to its distinct goals and audience.
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- Define content pillars per vertical (e.G. legacy & leadership, credibility & thought leadership, community & talent stories)



and plan a consistent mix against them.
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- Track a rolling campaign — at least one brand campaign per quarter per vertical.
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nContent Creation &Graphic; Design

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- Design all creatives in-house — static posts, carousels, Instagram stories, and short-form video/Reels.
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- Write copy in English (and Hindi where relevant, especially for Kalandri and TJF community content).
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- Maintain and apply brand guidelines and templates consistently across all three verticals.
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nExecution & Coordination

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- Own the posting calendar and day-to-day publishing across LinkedIn, Instagram, and WhatsApp.
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- Coordinate directly with RK's office, HR, and on-ground teams at Kalandri and TJF for inputs, approvals, and photo/video assets.
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- Identify and coordinatecollaboration/cross-posting opportunities between verticals and sub-brands.
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nReporting & Analytics

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- Maintain a weekly/monthly dashboard tracking followers, engagement, and reach across all three verticals.
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- Report progress againstgoals and recommend adjustments each month.
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nWHAT WE'RE LOOKINGFOR

NExperience

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- 3–5 years managing social media and content for multiple brands or verticals — in-house, agency, or freelance.
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- A portfolio showing both graphic design and strategic planning, not just posting.
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nSkills

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- Strong hands-on graphic design — Canva and/or Adobe Photoshop/Illustrator.
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- Confident copywriting in English;

Hindi/English bilingualwriting a strong plus.

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- Basic video editing forReels/short-form content.
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- Ability to translate a brand brief into a content strategy and calendar independently.
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- Comfortable working with founder/leadership-level content and sensitive philanthropic/community subject matter.
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nPersonal Attributes

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- Self-starter who can own three distinct brand voices without close supervision.
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- Organised and consistent — comfortable maintaining calendars, dashboards, and reporting cadence.
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- Based in or willing to be based in Bengaluru, with occasional travel to Kalandri, Rajasthan.
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📌 Hiring: Social Media Manager (Karnataka)
🏢 RK Group
📍 Karnataka