Job DescriptionSocial Media & Communications Officer

NDepartment: Marketing & Communications / Administration

NReporting To: Head – Marketing & Communications

NLocation: P P Savani University

NJob Purpose

nTo manage the University's social media presence and digital communications, strengthen the University's brand image, and effectively showcase academic, research, student, faculty, and institutional achievements.

NKey Responsibilities

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- Manage and maintain official social media platforms including Instagram, Facebook, LinkedIn, YouTube, and other relevant channels.
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- Develop and publish engaging content related to university events, achievements, admissions, student activities, faculty achievements, research, placements, and campus life.
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- Prepare social media posts, captions, creatives, reels, videos, and other digital content.
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- Coordinate with variousSchools and Departments to collect relevant updates, photographs, videos, and success stories.
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- Cover important University events and coordinate photography/videography requirements.
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- Plan and maintain a monthly social media content calendar.
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- Monitor social media engagement, reach, followers, and other performance metrics and prepare periodic reports.
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- Respond to comments, messages, and queries professionally and coordinate with concerned departments where required.
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- Identify current socialmedia trends and implement suitable content strategies to increase engagement and visibility.
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- Ensure all communication follows the University's branding, tone, guidelines, and approval processes.
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- Support admission campaigns, institutional campaigns, celebrations, awareness campaigns, and promotional activities.
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- Coordinate with graphicdesigners, video editors, photographers, and external agencies, wherever required.
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- Monitor the University's online reputation and highlight positive institutional achievements and stories.
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- Maintain an organized digital repository of photographs, videos, creatives, and other communication materials.
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nKey Skills & Competencies:

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- Excellent writtenand verbal communication skills.
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- Strong knowledge of social media platforms and digital communication.
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- Good content writing, storytelling, and caption-writing skills.
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- Understanding of socialmedia trends, analytics, and engagement strategies.
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- Basic knowledge of Canva, Photoshop, CapCut, Premiere Pro, or similar tools will be an advantage.
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- Creative mindset with robust attention to detail.
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- Good coordination and interpersonal skills.
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- Ability to work under deadlines and manage multiple activities simultaneously.
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📌 Hiring: Social Media & Communications Officer (Kavant)
🏢 P P Savani University
📍 Kavant