Influencer & Creator Performance Manager (D2C – Health & Wellness)
About the Role
We are a rapid-growing, performance-driven D2C health & wellness brand where every marketing
initiative is measured by revenue impact.
We are looking for an Influencer & Creator Performance Manager who understands that influencer
marketing is not about vanity metrics, it's about conversions, CAC efficiency, scalable UGC, and long-term
revenue contribution.
This role will own influencer-led revenue, UGC production for paid ads, and affiliate growth with transparent
ROI accountability.
Core Mandate (What You Will Own)
● Influencer-driven revenue contribution
● Cost per acquisition (CPA) from influencer channel
● Cost per content asset (UGC efficiency)
● Affiliate program performance
● Performance-ready UGC library growth
● ROI reporting & optimization
You will be accountable for measurable outcomes, not just collaborations.
Key Responsibilities
Revenue & Performance Ownership
● Develop influencer strategies aligned with revenue and CAC targets
● Track CPA, ROAS, AOV,



repeat purchase rate from influencer cohorts
● Ensure every campaign has defined KPIs and profitability benchmarks
UGC as a Paid Media Engine
● Source and manage creators to produce high-converting UGC for paid ads
● Structure content with robust hooks, testimonials, objection handling & problem-awareness
● Deliver a consistent pipeline of performance-ready creatives every month
Affiliate & Performance Creator System
● Build and scale an affiliate-driven influencer ecosystem
● Structure commission models aligned with contribution margin
● Track and optimize revenue per influencer
Cost Efficiency & Negotiation
● Negotiate usage rights, licensing, and whitelisting rights
● Optimize cost per reel / cost per usable content asset
● Maintain a frugal, ROI-first mindset in all partnerships
Attribution & Reporting
● Track influencer performance using:
○ Coupon codes
○ UTM links
○ Assisted conversions
○ First-time vs repeat

📌 Influencer Marketer Hyderabad
🏢 samriddhianveshana
📍 Hyderabad