Job Role & Responsibilities:
Plan, execute, and manage paid advertising campaigns on Meta (Facebook & Instagram) and Google Ads platforms.
Optimize campaigns for maximum ROI through A/B testing, keyword targeting, and audience segmentation.
Monitor daily ad performance, track conversions, and analyze data to identify trends and prospects.
Collaborate with the design and content teams to create high-converting creatives and ad copies.
Prepare and present weekly/monthly reports with insights and recommendations.
Manage campaign budgets effectively and ensure cost-efficiency.
Keep up-to-date with the latest trends and algorithm updates in paid advertising and performance marketing.
Run lead generation, brand awareness, and remarketing campaigns for clients across various niches.

Key Skills Required:
Hands-on experience with Facebook Ads Manager and Google Ads (Search, Display, YouTube).
Knowledge of performance metrics like CPC, CTR, ROAS, CPA, and conversion tracking.




Familiarity with Google Analytics, Meta Business Suite, and Google Tag Manager.
Strong analytical skills and ability to interpret campaign performance data.
Excellent communication, coordination, and time management skills.
Creativity in designing and testing different ad strategies.

Preferred Qualifications:
Bachelor’s degree in Marketing, Communications, or related field.
Certification in Google Ads or Meta Ads (preferred but not mandatory).
Knowledge of LinkedIn Ads, YouTube Ads, or TikTok Ads is a plus.
Basic understanding of SEO and website landing page optimization.

Job Types: Full time, Permanent

Pay: ₹15,000.00 - ₹30,000.00 per month

Perks:
Commuter assistance
Internet reimbursement

Experience:
Ads Management: 1 year (required)

Work Location: In person

📌 Digital Marketing Executive Gwalior
🏢 Scorecity
📍 Gwalior