12 Sep
|
Krishna Rajaram Ashtekar Jewellers
|
Pune
12 Sep
Krishna Rajaram Ashtekar Jewellers
Pune
Job Title: CRM Executive
Location: Pune, MH
Job Summary
The CRM Administrator will act as the central owner of the CRM ecosystem, ensuring seamless coordination across teams, maintaining high-quality customer data, and effectively managing the CRM platform to drive business efficiency and customer engagement.
Key Responsibilities
Ownership of the CRM Ecosystem
Act as the single point of contact for everything related to the CRM platform across showrooms, marketing, and IT.
Own the health of the ERP-to-CRM API integration; flag and follow up on data sync issues with the IT team and the CRM vendor.
Coordinate with the CRM vendor on enhancements, configuration changes, troubleshooting, and release rollouts.
Showroom Data Quality Oversight
Monitor the quality of all data input at showroom level — including customer information captured via voice-to-text, footfall logs, and customer-advisor assignments made by showroom CRM executives on the floor.
Audit data on a defined cadence (daily/weekly) for completeness, accuracy, duplication, and tagging discipline.
Provide structured feedback to Showroom Managers on data input quality, with explicit scorecards and improvement actions.
Drive data hygiene, validation, and deduplication processes across the customer database.
Customer Journey & Lifecycle Monitoring
Track the end-to-end customer journey: footfall → assignment to sales advisor → conversion or loss → repeat engagement.
Monitor sales-advisor-wise performance data captured in the ERP — footfall, conversion, loss, and current customer additions — and ensure it reconciles with what the CRM reflects.
Maintain customer segmentation for targeted engagement.
RFM & Customer Insights Coordination
Work with the data analyst team that produces RFM (Recency, Frequency, Monetary) analysis and customer attrition reports; ensure outputs are received on time and in usable form.
Translate the analyst team's RFM segments into transparent briefs for the mar
📌 Crm Executive Pune
🏢 Krishna Rajaram Ashtekar Jewellers
📍 Pune