We are a rapid-growing Data Analytics and AI solutions company helping businesses unlock insights, improve decision-making, and drive growth through data. We are looking for a highly driven B2B Performance Marketing Manager to build and scale our international lead generation engine.
Role Overview
This is a revenue-focused role where success is measured by pipeline generation, qualified leads, and business impact—not vanity metrics.
Key ResponsibilitiesDemand Generation & Lead Acquisition
Plan, execute, and optimize international lead generation campaigns across:
Google Ads
Meta Ads
LinkedIn Ads
Remarketing Platforms
Industry-specific digital channels
Generate Marketing Qualified Leads (MQLs) and Sales Qualified Leads (SQLs) from target markets.
Build and optimize lead generation funnels for analytics, AI, and technology services.
Campaign Strategy & Optimization
Conduct audience research and identify target buyer personas.
Create and manage campaigns targeting decision-makers including CIOs, CTOs, Heads of Data, Analytics Leaders,
and Business Executives.
Optimize campaigns to improve:
Cost Per Lead (CPL)
Cost Per Acquisition (CPA)
Conversion Rates
Return on Ad Spend (ROAS)
Marketing Analytics & Attribution
Manage and analyze campaign performance using:
Google Analytics 4 (GA4)
Google Tag Manager (GTM)
LinkedIn Insight Tag
Google Ads Conversion Tracking
CRM Platforms
Ensure accurate lead attribution and reporting across marketing channels.
Develop dashboards and reports to track campaign performance and pipeline contribution.
Landing Pages & Conversion Optimization
Work with design and content teams to improve landing page performance.
Conduct A/B testing on:
Ad creatives
Landing pages
Calls-to-action
Audience segments
Continuously improve conversion rates and lead quality.
Sales & Marketing Alignment
Collaborate closely with Business Development and Sales teams.
Track le