PPC Specialist / Senior PPC Specialist

Location: Mohali
Experience: 3+ Years

Job Type: Full time
Work Mode: Work From Office

Job Summary

Key Responsibilities
Plan, execute, and optimize PPC campaigns across Google Ads and Meta Ads.
Manage Search, Display, Shopping, Performance Max, YouTube, and Remarketing campaigns.
Conduct keyword research, competitor analysis, and audience targeting.
Monitor campaign performance and optimize bids, budgets, and targeting to improve ROI.
Perform A/B testing for ad copies, landing pages, and campaign strategies.
Track conversions using Google Analytics, Google Tag Manager, and Google Ads Conversion Tracking.
Analyze campaign data and prepare detailed performance reports.
Collaborate with the SEO, Content, Design, and Development teams to improve campaign performance.
Stay updated with the latest PPC trends, platform updates, and industry best practices.
Manage advertising budgets efficiently while achieving business goals.

Required Skills:




3+ years of hands-on experience in PPC and Performance Marketing.
Strong expertise in Google Ads and Meta Ads.
Experience with Google Analytics (GA4), Google Tag Manager, and conversion tracking.
Knowledge of keyword research and competitor analysis tools.
Solid understanding of bidding strategies, Quality Score, CTR, CPC, CPA, ROAS, and ROI.
Excellent analytical and problem-solving skills.
Experience in creating performance reports and campaign insights.
Valuable communication and presentation skills.
Ability to manage multiple campaigns simultaneously.

Preferred Qualifications
Google Ads Certification is an added advantage.
Experience working with international campaigns is preferred.
Understanding of landing page optimization and CRO is a plus.

Pay: ₹22,731.87 - ₹69,468.33 per month

Benefits:
Flexible schedule
Food provided
Paid sick time
Paid time off

Work Location: In person

📌 Ppc Specialist Sahibzada Ajit Singh Nagar
🏢 Richestsoft
📍 Sahibzada Ajit Singh Nagar