Key Responsibilities
Performance Marketing Strategy & Execution
Develop and implement an integrated performance marketing strategy aligned with business objectives.
Identify high-ROI digital channels including SEM, SEO (conversion-focused), SMM (lead-driven), PPC, Display Ads, and Email nurturing.
Lead and manage performance marketing agencies and vendors.
Optimize campaign budgets, performance, and channel mix based on real-time data and ROI metrics.
Drive A/B testing and use analytics to improve campaign performance and lead generation effectiveness.
Track and report KPIs such as CPL, lead quality, and conversion metrics.
Stay current with performance marketing innovations and trends, especially within NBFCs.

Lead Management & Conversion Optimization
Design a robust, data-driven lead management and nurturing framework.
Collaborate with sales to align lead handover and improve sales conversion.




Analyze website and user behavior to optimize conversion funnels.
Implement CRO strategies across digital assets to improve conversion rates.

Digital Business Projects & Growth Initiatives
Lead digital initiatives that align with lead acquisition and customer growth.
Explore recent digital channels and technologies to improve acquisition performance.
Analyze market trends and translate them into impactful digital strategies.

Analytics & Reporting
Monitor and report on demand generation, campaign reach, website traffic, and keyword authority.
Evaluate performance across social media, digital campaigns, and paid channels using share-of-voice and relevance metrics.
Own dashboards and campaign analytics to support data-driven decisions.

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