Job description:
Key Responsibilities

Strategy & Planning
Develop and execute comprehensive digital marketing strategies aligned with business objectives.
Create monthly, quarterly, and annual marketing plans.
Identify recent growth opportunities through digital channels.
Allocate and manage marketing budgets effectively.

Performance Marketing
Plan, launch, and optimize paid advertising campaigns on:
Meta (Facebook & Instagram)
Google Ads
LinkedIn Ads
YouTube Ads
Monitor campaign performance and improve ROI, CPL, and ROAS.
Conduct A/B testing for creatives, landing pages, and ad copies.

Social Media Management
Oversee content strategy across all social media platforms.
Ensure consistent brand messaging and engagement.
Monitor trends and recommend creative marketing ideas.

SEO & Website Management
Develop SEO strategies to improve organic rankings.
Monitor website performance, user experience, and conversion rates.
Coordinate website updates with the design and development teams.

Lead Generation & CRM




Generate qualified leads through digital campaigns.
Work closely with the sales team to improve lead quality and conversions.
Monitor lead funnels and customer journeys.
Implement marketing automation where applicable.

Analytics & Reporting
Track KPIs using Google Analytics, Meta Business Suite, Google Ads, and other reporting tools.
Prepare weekly and monthly performance reports.
Provide insights and recommendations for campaign improvements.

Team Management
Lead and mentor the digital marketing team.
Coordinate with graphic designers, content writers, video editors, developers, and sales teams.
Assign tasks, review deliverables, and maintain quality standards.

Branding & Content
Review marketing creatives before publication.
Ensure all marketing materials align with brand guidelines.
Plan promotional campaigns, product launches, and seasonal marketing activities.

Market Research
Analyze competitors

📌 Digital Marketing Specialist Visakhapatnam (India)
🏢 Vivtej software solutions
📍 India