Digital Marketing Strategy & Execution
Plan, execute, and optimize comprehensive digital marketing campaigns across multiple platforms including search engines, social media, email, and web.

Search Engine Optimization (SEO)
Implement on-page, off-page, and technical SEO strategies with the help of AI tools for improved search engine visibility and traffic.

Search Engine Marketing (SEM)
Manage paid ad campaigns using Google Ads and AI tools to enhance bidding, targeting, personalization, and conversion rates.

Social Media Marketing (SMM)
Develop and execute both organic and paid social media strategies, using AI-generated content and automation tools for scheduling and engagement.

Content Marketing & Strategy
Create and optimize high-quality content using AI writing tools like ChatGPT, Jasper AI, and Writesonic to drive engagement and conversions.

Email Marketing & Automation
Design and execute personalized email marketing campaigns using AI tools for segmentation, A/B testing,



and drip campaign automation.

Analytics & Performance Tracking
Use Google Analytics 4 (GA4), predictive analytics, and AI-driven insights to monitor and optimize marketing performance.

Generative AI in Marketing
Apply generative AI tools for content generation, image and video creation (e.g., MidJourney, DALL·E, Synthesia), and chatbot personalization.

Digital Advertising (Display & Video)
Create and manage Google Display Network and YouTube ad campaigns with programmatic and AI-based optimization.

Marketing Automation Tools
Utilize platforms such as Google Tag Manager, SEMrush, Ahrefs, Moz, and CRM tools like Zoho for campaign management and automation.

Capstone Project & Real-World Application
Participate in a final industry project applying all core digital and AI marketing techniques for hands-on experience.

📌 Master Digital Marketing Professional Palakkad
🏢 Finprov Business Services
📍 Palakkad