About the Role

We are looking for a performance marketer who has built and managed paid acquisition at a D2C brand. You will own campaign operations across Google and Meta, work closely with the creative and product teams, and be directly responsible for revenue from paid channels.

This is a hands-on role. You will run campaigns, manage tracking, interpret data, and act on it.

Key Responsibilities

Paid Media
Plan, launch, and optimise campaigns on Google Ads (Search, Shopping, Display, Performance Max) and Meta Ads (Facebook and Instagram).
Drive qualified traffic and conversions to the Shopify store.
Manage budgets with a explicit focus on CAC and ROAS efficiency.

Shopify and Conversion
Monitor funnel performance across the Shopify store and identify opportunities to improve CVR, AOV, and checkout completion.
Collaborate with internal teams on landing page and UX improvements that affect conversion.

Tracking and Analytics
Set up and manage conversion tracking across Google Tag Manager, Meta Pixel, GA4, and Shopify analytics.




Implement and maintain Meta CAPI and other server-side tracking solutions.
Build performance dashboards and generate actionable weekly and monthly reports.
Understand COD-heavy attribution dynamics and account for RTO patterns in performance reads.

Growth and Experimentation
Run structured A/B tests on creatives, audiences, and landing pages.
Identify recent acquisition channels and scaling opportunities.
Brief creative teams on ad formats and messaging based on performance data.
Manage retargeting strategies and customer lifecycle funnels.

What We're Looking For
Solid hands-on experience with Google Ads and Meta Ads Manager.
Solid working knowledge of Shopify, GA4, and Google Tag Manager.
Familiarity with Meta CAPI and marketing API integrations.
Experience with attribution tools (AppsFlyer, Adjust, or similar).
Understanding of the COD-prepaid split and its impact on return-on-ad-spend reads in Indian D2

📌 Performance Marketing Managerc Farukh Nagar
🏢 Chupps
📍 Farukh Nagar