Job DescriptionJob Title: Manager – Planning

NLocation: Worli, Mumbai (On-site)

NRole Overview:

NWe are looking for a strategic and performance-driven Manager – Planning to lead media planning

Ninitiatives and drive effective campaign execution. This role involves delivering impactful

Nperformance campaigns anddeveloping innovative media strategies, optimizing performance, and

Nmanaging client relationships.

NKey Responsibilities:

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- Develop and execute comprehensive media plans aligned with campaign objectives.
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- Plan and strategize forD2C clients to achieve incremental revenue & ROAS
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- Plan and strategize media across Google & Meta platforms
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- Plan across multiple channels including display, social, video, search, and
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nprogrammatic.

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- Optimize campaigns to ensure budget efficiency and performance.
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- Analyze campaign data (CTR, CPA, ROAS, conversions) to drive insights and
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nimprovements.

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- Lead media mix optimization to maximize conversions, reach, engagement, and ROI.
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- Collaborate with cross-functional teams to ensure seamless campaign execution.
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- Build and manage relationships with media vendors and partners.
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- Act as the first point of contact for client escalations.
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- Drive innovation by exploring current media strategies and solutions.
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- Conduct industry and competitor analysis to enhance campaign effectiveness.
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- Lead team performance through mentoring, feedback, and hiring initiatives.
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- Ensure adherence to timelines, processes, and delivery standards.
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nPreferred Skills:

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- 2-3 years of experience in handling performance for D2C brands
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- 4–6 years of experiencein media planning or digital marketing.
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- Strong expertise in media planning, buying, and audience segmentation.
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- Certifications in Google and Meta platforms preferred.
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- Experience with tools (DV360, Google Ads, Meta, etc.) and research platforms
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n(ComScore, GWI, SimilarWeb).

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- Strong analytical, communication, and stakeholder management skills.
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- Proven ability to lead teams and manage client relationships.
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