Build Brand Strategy into Everyday Execution
Translate brand positioning, consumer insights, and competitive context into compelling annual marketing plans with budgets.
Ensure every activation reinforces the brand idea, distinctive brand assets (DBAs), and the core promise.
Bring a brand-first lens across all channels to strengthen consideration and preference.
Own the Retail Marketing Engine
Lead 360° retail marketing across stores: in-store communication, VM alignment, product storytelling, and store-level impact.
Ensure the retail experience delivers brand consistency, transparent navigation, and easy conversion.
Partner with VM and merchandising teams to turn product truths into high-impact in-store narratives.
Drive Demand Through Digital & Influencer Ecosystems
Work with digital teams to translate brand thinking into effective digital plans across Meta, Google, YouTube, and emerging platforms.
Manage influencer campaigns that build relevance and cultural resonance, not just reach.




Ensure all digital efforts link back to the brand idea and strengthen memory structure.
Lead On-Ground Activations & Events
Conceptualize and execute store launches and collection drops that deepen emotional connection with consumers.
Build store/ mall activation ideas rooted in insight, not just execution.
Weekly Global Coordination
Act as the India point of contact for the global team.
Share weekly reports, performance updates, and structured feedback.
Ensure alignment to global brand guidelines, product stories, and marketing intent.
Bring global learnings into India plans and elevate the brand’s presence and consistency across the market.
Cross-Functional Leadership
Influence internal teams (merchandising, retail ops, design, digital) to act in service of the brand idea.
Manage agency partners with clarity, sharp briefs, and decisive feedback.
Ensure collaboration delivers speed, quality, and consistency.
Measure What Matt

📌 Deputy Manager Mumbai
🏢 Metro Brands
📍 Mumbai