The Branding Manager owns how our products are seen in the market — from the visual identity itself all the way through to the campaigns that put it in front of customers. This is not a pure design role and not a pure performance-marketing role. It is the person who holds the whole go-to-market picture: what the brand looks like, what it says, where it shows up, and whether the campaigns are actually working.

If a customer sees our logo, reads our email, gets our WhatsApp message, or lands on our ad — this person is accountable for all of it feeling like one brand.

What You'll Own
Brand Identity & Creation
Logo, colour system, typography, and the full visual identity for current and existing products
Brand guidelines document — so designers, developers and agencies all stay consistent
Packaging, collateral, pitch decks, and product-launch creative
Brand voice and messaging: tagline, positioning statement, key differentiators
Go-to-Market Strategy
Take a product from concept to market — define the audience, the positioning, the pricing story and the launch plan




Competitor and category research: what everyone else is saying, and the gap we can own
Build the launch calendar and coordinate design, sales and product around it
Performance Campaigns (Weekly & Monthly)
Plan, launch and optimise paid campaigns across Meta, Google and LinkedIn
Own the weekly campaign review: spend, CTR, CPL, CAC, ROAS — what to scale, what to kill
Monthly performance report to leadership with transparent recommendations, not just numbers
A/B test creative, copy and audiences on a continuous cycle
Email & WhatsApp Campaigns
Build and run email sequences: onboarding, nurture, re-engagement, win-back, promotional
WhatsApp Business API campaigns — broadcast lists, template approvals, segmentation, opt-in compliance
Own list hygiene, segmentation logic and deliverability
Track open, click, reply and conversion rates and iterate on them
Content & Channel Pr

📌 Branding Manager Hyderabad
🏢 MCB
📍 Hyderabad