Job DescriptionWE ARE HIRING | GENERAL MANAGER – EAST ZONE

NLocation: East India

NFunction: Sales & Business Development

NIndustry: Apparel | Rainwear | Winterwear | Outerwear

NCTC: Up to ₹40–45 LPA

NReporting To: Business Head / Director

NWe are looking for an experienced General Manager – East Zone to drive business growth, market expansion, channel development, and overall sales performance across the Eastern region.

NKey Responsibilities

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- Develop and execute theEast Zone sales strategy for Rainwear & Winterwear categories.
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- Drive business across West Bengal, Bihar, Jharkhand, Odisha, Assam & other Eastern markets.
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- Manage and expand distributor, dealer, MBO, retail and institutional networks.
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- Own revenue, sales targets, profitability, collections and channel productivity.
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- Lead and mentor the regional sales team and field force.
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- Identify new markets and appoint strategic channel partners.
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- Develop seasonal sales plans aligned with monsoon and winter demand cycles.
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- Track competition, pricing, schemes, product trends and market intelligence.
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- Ensure effective primary & secondary sales,



stock rotation and distributor productivity.
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- Work closely with Product, Marketing, Supply Chain and Production teams.
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- Conduct regular market visits and drive territory-wise growth plans.
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nCandidate Profile

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- Graduate / MBA inSales & Marketing preferred.
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- 15+ years of experiencein Sales & Business Development.
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- Strong experience in East India markets with an established distributor/dealer/retail network.
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- Candidates from Rainwear, Winterwear, Outdoor Apparel, Jackets, Outerwear or Seasonal Wear will be preferred.
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- Proven experience managing large sales teams and zonal/regional businesses.
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- Robust understanding ofGeneral Trade, MBO, Distributor & Retail channels.
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- Excellent commercial acumen with knowledge of margins, schemes, collections and profitability.
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- Willingness to travel extensively across the East Zone.
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nInterested candidates can share their updated CV at:

NAkshay Solanki

[email protected]

NUnison International

📌 General Manager (Secunderabad)
🏢 UNISON INTERNATIONAL CONSULTING ( The Recruitment
📍 Secunderabad