Job Title: General Manager –

- Franchise Expansion

Location: Sector 18 Gurugram

Experience: 15–25 Years

Salary: ₹35–45 LPA

Job Summary

We are looking for an experienced General Manager –

- Franchise Expansion to lead and drive the organization's franchise expansion strategy across India.

The role will be responsible for identifying new markets, developing franchise opportunities, onboarding and managing franchise partners, negotiating commercial agreements, and building a sustainable nationwide franchise network.

The ideal candidate should have strong expertise in Franchise Development, Business Development, Sales, Negotiation, Relationship Management and Strategic Expansion.

Key Responsibilities

Franchise Expansion Strategy

- Develop and execute the annual franchise expansion plan.
- Identify high-potential cities and markets for expansion.
- Conduct market feasibility studies and prepare business cases.
- Recommend priority locations based on market and competitive analysis.
- Drive long-term growth of the franchise network.

Franchise Development

- Identify, evaluate and onboard prospective franchise partners.
- Build and manage a strong franchise lead pipeline.
- Conduct presentations and business meetings with potential investors.
- Assess financial and operational suitability of franchise prospects.
- Manage the complete franchise acquisition lifecycle from lead generation to agreement signing.

Business Development

- Develop strategic alliances with investors, educational groups and business houses.




- Generate new opportunities through networking events, exhibitions and industry forums.
- Drive expansion across Tier I, Tier II and Tier III cities.
- Explore international franchise opportunities wherever applicable.

Franchise Sales &

- Revenue

- Achieve annual franchise sales and revenue targets.
- Drive franchise fee revenue and expansion milestones.
- Improve conversion ratios from enquiries to signed franchise agreements.
- Maintain accurate sales pipeline and forecasting.

Commercial Negotiation

- Lead commercial negotiations with prospective franchisees.
- Coordinate with Legal and Finance teams for franchise documentation.
- Ensure timely execution of franchise agreements.
- Ensure compliance with company policies and regulatory requirements.

Market Intelligence

- Monitor competitor activities and franchise trends.
- Conduct market research to identify emerging opportunities.
- Identify and recommend new territories for expansion.
- Track industry developments and investment opportunities.

Cross-Functional Coordination Work closely with Operations, Training, Academics, Marketing, Finance, Legal, HR and Infrastructure teams to ensure smooth onboarding and launch of current franchise centres.





Franchise Partner Management

- Build long-term relationships with franchise partners.
- Act as the primary escalation point during onboarding.
- Ensure smooth transition from agreement signing to centre launch.
- Support franchisees in achieving their business objectives.

Reporting &

- MIS

- Prepare weekly and monthly expansion reports.
- Monitor key business KPIs.
- Present expansion status to senior management.
- Maintain CRM and franchise pipeline reports.

Desired Candidate Profile
- 15–25 years of experience in Franchise Development
- Minimum 5–8 years in a leadership role
- MBA in Marketing / Business Development / Strategy preferred
- Graduate from a reputed institution
- Proven track record of establishing and expanding franchise networks
- Experience in Education, Retail, Healthcare, Hospitality or Service Industries preferred
- Strong business development, negotiation and relationship-management skills
- Strong commercial and strategic acumen

Travel: Extensive travel across India for franchise partner meetings, site evaluations, negotiations and franchise launches.

Key Performance Indicators

- Franchise centres signed
- Franchise centres operationalized
- Franchise revenue achieved
- Market penetration
- Franchise conversion ratio
- Enquiry-to-agreement turnaround time
- Centre launch timelines
- Franchise partner satisfaction
- Pipeline value
- Forecast accuracy

Skills: negotiation,management,business development,franchise

📌 General Manager – Franchise Expansion (Gurugram)
🏢 Careersecure
📍 Gurugram