Key Responsibilities:
Plan and execute digital marketing campaigns across Google, Meta, Instagram, and other relevant platforms.
Manage and optimize Google Ads and Meta Ads campaigns to generate leads and improve ROI.
Handle social media accounts, including content planning, posting, engagement, and performance tracking.
Coordinate with the content/design team for creatives, videos, captions, and promotional materials.
Manage SEO activities, including keyword research, on-page/off-page SEO, website optimization, and monitoring search rankings.
Monitor website traffic and campaign performance using Google Analytics, Search Console, and other relevant tools.
Generate and maintain regular reports on leads, campaign performance, conversions, and marketing expenses.
Conduct competitor and market research to identify current marketing opportunities.
Maintain proper records of advertising campaigns, budgets, leads, and performance data.




Coordinate with the admissions/sales team to improve lead quality and conversion rates.
Stay updated with the latest digital marketing trends, tools, algorithms, and advertising policies.

Required Skills:
Valuable knowledge of Google Ads, Meta Ads, SEO, and social media marketing.
Basic knowledge of Google Analytics and Search Console.
Positive communication and analytical skills.
Ability to create and manage digital marketing strategies.
Experience with Canva or similar design tools is an added advantage.
Ability to analyze campaign data and make performance-based decisions.

Experience: 1–3 years in Digital Marketing preferred.
Education: Degree/Diploma in Marketing, Digital Marketing, Business, or a related field.

Pay: ₹15,000.00 - ₹25,000.00 per month

Benefits:
Cell phone reimbursement

Work Location: In person

📌 Social Media Marketing Executive Kozhikode
🏢 Voyage Institute of Technology
📍 Kozhikode