The Marketing Executive is responsible for increasing patient footfall, strengthening referral networks, and promoting hospital services. The role focuses on building relationships with doctors, clinics, corporates, and the community to drive revenue and enhance the hospital’s brand presence.

Key Responsibilities
Generate patient referrals through doctors, clinics, diagnostic centers, and corporate tie-ups
Develop and maintain robust relationships with referring doctors
Identify current business opportunities (corporates, TPAs, institutions, camps)
Achieve monthly revenue and patient acquisition targets
Promote key departments (IPD, OPD, diagnostics, surgeries)
Coordinate for corporate empanelments and insurance/TPA tie-ups

Marketing & Promotion
Plan and execute health camps, OPD drives, and outreach activities
Promote hospital services through field marketing and local networking
Coordinate digital marketing efforts (social media, campaigns, promotions)




Support branding initiatives to improve hospital visibility
Organize CME (Continuing Medical Education) programs and doctor engagement activities

Relationship Management
Maintain regular follow-ups with referral sources and key clients
Ensure high satisfaction among patients and partners
Address queries and coordinate with internal departments for smooth service delivery
Act as a bridge between patients, doctors, and hospital management

Market Intelligence & Reporting
Conduct competitor analysis and market research
Track patient inflow trends and identify growth areas
Submit daily/weekly/monthly performance reports
Maintain database of leads, referrals, and conversions

Job Types: Full time, Permanent, Fresher

Pay: ₹18,000.00 - ₹20,000.00 per month

Work Location: In person

📌 Marketing Executive Lucknow (India)
🏢 DR KNS MEMORIAL HOSPITAL
📍 India