A Marketing and Outreach Manager at a university drives student enrollment and builds the school's reputation. They lead promotional campaigns, connect with schools and partners, and manage admissions. This role turns curious students into happy, enrolled learners.
Key Responsibilities
Lead Campaigns: Create digital and print ads (like social media posts and brochures) to show off the university.
Build Relationships: Visit high schools and host college fairs to meet students and parents.
Track Growth: Use Example Analytics to measure ad success. This tells the team what works.
Team Leadership: Guide a team of outreach officers and counselors to hit university goals.
Typical Requirements
Education: A Bachelor's degree or Master's degree in Marketing or Business Administration (MBA).
Experience: 3 to 8+ years in marketing or student recruiting.
Skills: Robust public speaking and the ability to use Example CRM to track leads