Role & responsibilities
Plan, launch, and manage paid campaigns across:
Google Ads
Meta Ads Manager (Facebook & Instagram)
LinkedIn Ads
YouTube Ads
Monitor and optimize campaign performance based on KPIs such as CPA, ROAS, CTR, CPC, and conversion rate.
Conduct keyword research, audience targeting, and competitor analysis.
Manage remarketing and customer acquisition campaigns.
Track, analyze, and report campaign performance using analytics tools.
Collaborate with creative, content, and design teams to improve ad performance.
Manage marketing budgets and ensure effective allocation of spend.
A/B test ad creatives, landing pages, and audience segments.
Generate actionable insights from campaign data to improve performance.

Preferred candidate profile
Robust understanding of digital advertising platforms.
Experience with:
Google Analytics 4 (GA4)
Google Ads
Meta Business Suite
Google Tag Manager
Knowledge of conversion tracking, attribution models, and web analytics.
Proficiency in Excel/Google Sheets for reporting and analysis.
Robust analytical and problem-solving skills.
Excellent communication and stakeholder management abilities.

📌 Performance Marketing Manager Noida
🏢 Education Vibes
📍 Noida