We are looking for a results-driven PPC Expert to plan, execute, and optimize paid advertising campaigns across multiple digital platforms. The ideal candidate will have hands-on experience managing PPC campaigns, improving ROI, and driving qualified traffic and conversions through data-backed strategies.

Key Responsibilities :
Plan, create, manage, and optimize PPC campaigns on platforms such as Google Ads, Bing Ads, Meta Ads (Facebook & Instagram), LinkedIn Ads, and other paid media channels
Conduct keyword research, audience targeting, and competitor analysis
Monitor daily campaign performance, budgets, and bids to maximize ROI
Analyze campaign data and prepare performance reports with actionable insights
Perform A/B testing on ads, landing pages, and targeting strategies
Track conversions using tools like Google Analytics, Google Tag Manager, and conversion pixels
Collaborate with SEO, content, and design teams to align paid campaigns with overall marketing goals




Stay updated with the latest PPC trends, algorithm updates, and best practices

Required Skills & Qualifications:
Proven experience as a PPC Specialist / Paid Media Expert
Solid knowledge of Google Ads, keyword planning, bidding strategies, and Quality Score optimization
Experience with social media advertising, Meta and LinkedIn.
Familiarity with conversion tracking, remarketing, and funnel optimization
Excellent communication and reporting skills
Google Ads Certification (Search, Display, or Performance Max)
Experience handling high-budget campaigns
Knowledge of CRO and landing page optimization
Must Have Agency experience
Minimum 4 years of experience required

Pay: ₹30,000.00 - ₹50,000.00 per month

Experience:
agency: 4 years (Required)

Work Location: In person

📌 Ppc Specialist Kolkata
🏢 Nico Digital
📍 Kolkata