Job Summary

We are seeking a dynamic and experienced CRM to lead, strategize, and oversee the execution of BTL (Below the Line) marketing events and activations. The ideal candidate will be responsible for managing end-to-end operations, client relationships, and business growth while ensuring high-quality deliverables that align with the brands objectives.

Key Responsibilities

Strategic Leadership
Develop and execute innovative strategies for BTL campaigns to meet client objectives.
Identify new business opportunities and expand the client portfolio by pitching and closing deals.
Align event strategies with overall business goals and client branding requirements.

Client Management
Build and maintain solid relationships with existing and potential clients.
Act as the main point of contact for clients, ensuring their requirements are met and expectations exceeded.
Provide strategic guidance to clients on BTL campaigns.

Operations Management
Oversee the planning, execution, and post-event analysis of marketing events, activations, exhibitions, and campaigns.
Coordinate with internal teams, vendors, and external stakeholders to ensure seamless execution.
Manage budgets, timelines, and resources efficiently for all projects.

Team Leadership
Lead, mentor,



and motivate a team of creative, operational, and account management professionals.
Foster a collaborative and innovative work workplace.
Conduct regular training sessions to upgrade team skills and knowledge.

Financial and Performance Management
Set and achieve revenue and profitability targets for the department.
Monitor KPIs and ROI of campaigns to optimize performance.
Ensure cost-effectiveness in campaign execution without compromising quality.

Qualifications and Skills
Proven experience of 3+ years in BTL events and activations.
Robust understanding of brand activations, experiential marketing, and integrated campaigns.
Exceptional communication, negotiation, and presentation skills.
Adept at client management and building long-term relationships.
Ability to manage multiple projects and deliver under tight deadlines.
Proficiency in budgeting, financial planning, and analytics.
Strong leadership and team management skills.

Education
Bachelors/Master’s degree in Marketing, Business Administration, or related field.

Key Attributes
Passion for marketing and events.
Results-driven and innovative thinker.
Ability to thrive in a fast-paced environment.

📌 Brand Services Manager Btl New Delhi
🏢 Tangent Ideas u0026 Technologies
📍 New Delhi