Key Responsibilities
Own marketing strategy and marketing-driven revenue targets.
Build and scale inbound lead generation and demand generation programs.
Plan and manage campaigns across Google Ads, LinkedIn, SEO and Email Marketing.
Optimize marketing performance based on CPL, CAC, ROI, MQL, SQL and conversion rates.
Develop and strengthen brand positioning across digital and offline channels.
Drive Product Marketing and Go-to-Market (GTM) strategies for current products and features.
Develop content including blogs, case studies, whitepapers and sales collateral.
Improve website performance, SEO, CRO and overall customer journeys.
Work closely with Sales to improve lead conversion, pipeline contribution and deal velocity.
Build, lead and mentor a high-performing marketing team.
Manage agencies, freelancers and external marketing partners.
Develop marketing dashboards and use data-driven insights to improve campaign performance.

📌 Head Of Marketing Chennai
🏢 Saaki Argus And Averil Consulting
📍 Chennai