Can you turn an ordinary product into an idea people actually want to watch?

Project 67 is looking for a Creative Scriptwriter who can develop original ideas, concepts and scripts for UGC, social media content and digital advertising campaigns across a wide range of clients and industries.

We're not looking for someone who simply writes nice copy.

We're looking for someone who can be given a client, product or campaign objective and think:

What's the idea? What's the hook? Why would somebody stop scrolling? And how do we make this different from everything else they're seeing?

The role

You'll work with our creative team to develop content ideas and scripts for clients across different sectors, audiences and products.

One day you might be developing a funny 30-second UGC concept for a food brand. The next could be a culturally relevant campaign for a national retailer, a piece of storytelling for a community organisation, or a clever digital advert that makes an everyday product memorable.

We want someone who enjoys that variety.

Your work could include

- Developing original UGC concepts and short-form video ideas
- Writing scripts for TikTok, Instagram Reels, Facebook and other digital platforms
- Creating strong hooks that capture attention within the opening seconds
- Developing creative digital advertising concepts around products, services and campaigns
- Turning client briefs into ideas that feel entertaining rather than simply promotional
- Writing natural dialogue for creators and presenters
- Creating concepts built around humour, storytelling, emotion, curiosity, cultural insight and everyday situations
- Developing multiple creative routes from a single brief
- Thinking about the visual execution as well as the words
- Adapting ideas for different audiences and communities




- Working with content creators, journalists, designers, videographers and our wider creative team to bring concepts to life

We want ideas that don't feel like adverts

People scroll past advertising every day.

The challenge is to create something they don't immediately want to scroll past.

That might mean starting with a conversation rather than a product.

Turning an everyday observation into a story.

Finding humour in something nobody else has noticed.

Using a cultural insight in a way that feels authentic rather than forced.

Or coming up with a completely unexpected way of demonstrating what a product does.

We're looking for someone who can find that idea.

Who we're looking for

You may already work as a:

Creative copywriter | Scriptwriter | Advertising creative | Social content creative | UGC scriptwriter | Content strategist

Or you may simply be an exceptionally creative writer with a strong understanding of digital audiences.

Previous agency experience is useful but not essential.

What matters most is your ability to demonstrate that you can generate original ideas and turn them into strong, executable content.

You should

- Be a strong and concise writer
- Understand short-form social content
- Know what makes an effective hook
- Understand how UGC differs from traditional advertising
- Be able to write conversationally and naturally




- Be comfortable generating several ideas rather than becoming attached to the first one
- Understand different audiences, tones and cultural contexts
- Be able to research unfamiliar sectors and quickly find engaging creative angles
- Understand that great creative work needs to achieve a commercial objective, not simply generate views
- Be able to take feedback and develop an idea collaboratively

Portfolio / examples are essential

Please do not apply without examples of your creative work.

We want to see how you think.

Your portfolio can include UGC scripts, social campaigns, digital adverts, video concepts, advertising copy, campaign ideas or other creative work you have developed.

Where possible, tell us what the brief was, what your idea was and what you personally contributed.

If you don't have a traditional portfolio but believe you are right for the role, you can submit examples of original concepts and scripts you have created.

Shortlisted candidates may be given a brief for a fictional product and asked to develop several short-form content concepts. This is designed to show us your creative thinking rather than ask you to produce finished client work for free.

About Project 67

Project 67 is a creative and community intelligence agency helping brands understand and communicate with modern, diverse Britain.

We combine journalism, cultural insight, storytelling, content creation, digital strategy and creative thinking to produce campaigns that people can genuinely connect with.

Our clients and projects can be very different from one another – and that's why we need someone whose ideas are too.

If you can make us say, “Why didn't we think of that?” – we want to see your work.

Pay: ₹40,000.00 per month

Work Location: Remote

📌 Creative Scriptwriter – UGC & Digital Advertising (India)
🏢 Project 67
📍 India