Marketing Manager

Location: Vile parle , Mumbai

Experience: 5–6 Years

Job Summary

We are looking for a agile and result-oriented Marketing Manager with 5–6 years of hands-on experience in 360° Marketing, including 80% Offline Marketing and 20% Digital Marketing, within the real estate industry. The ideal candidate should have expertise in branding, campaign planning, project launches, lead generation, digital marketing, and offline promotional activities.

Key Responsibilities
Develop and execute 360° marketing strategies for residential and commercial real estate projects.
Drive 80% Offline Marketing activities, including ATL, BTL, events, exhibitions, channel partner meets, branding, outdoor advertising, print media, and project launch campaigns.
Manage 20% Digital Marketing, including Google Ads, Meta Ads, SEO, SEM, social media, email marketing, and lead generation campaigns.
Plan and execute integrated branding and promotional campaigns.
Coordinate with creative, media, digital,



and event agencies for campaign execution.
Monitor campaign performance, marketing budgets, and ROI.
Support the sales team with marketing initiatives to generate quality leads and improve conversions.
Organize customer engagement activities, channel partner events, and promotional campaigns.
Track marketing KPIs and prepare performance reports.

Required Skills
5–6 years of experience in 360° Marketing within the real estate industry.
Solid exposure to Offline Marketing (80%) and Digital Marketing (20%).
Experience in ATL, BTL, branding, events, project launches, exhibitions, and channel partner engagement.
Knowledge of Google Ads, Meta Ads, SEO, SEM, social media marketing, and performance marketing.
Robust communication, stakeholder management, and budget management skills.

Preferred Industry

Real Estate / Construction / Property Development

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