Job DescriptionOrganization: Women Leadership Circle (WLC)

NLocation: Mumbai

NReporting To: COO / CEO

NROLE -

nThe Business Development Manager will be responsible for driving revenue growth for Women Leadership Circle across both B2B and B2C segments, with a strong focus on lead generation through digital marketing and relationship-building. This role will identify, develop, and convert opportunities with corporates, institutions, partners, and individual members, aligned with WLC's mission of enabling and aiding. women in leadership.

NKEY RESPONSIBITIES -

nBusiness Development – B2B & B2C

NIdentify, develop, and manage opportunities across B2B (corporates, institutions, ecosystem partners) and B2C (individual women leaders interested in joining WLC membership).

NBuild and maintain a healthy sales pipeline from programs, social media platforms, events, partnerships, and bespoke offerings.

NConduct market research to identify new segments, and partnership opportunities relevant to WLC's offerings.

NLead outreach to key decision-makers (HR, L&D;, D&I; heads, business leaders) to pitch WLC programs and partnerships.

NDigital Lead Generation &Growth;

NWork closely with the marketing team to design and run digital campaigns (email, social media, performance marketing, webinars) for lead generation.

NDefine and track key metrics such as lead volume, conversion rates, cost per lead, and ROI of digital initiatives.

NOptimize landing pages, lead forms, and funnels to improve conversion from enquiry to closure.

NUse CRM and marketing tools to nurture leads through campaigns, follow-ups, and personalized communication.

NRelationship Management &Conversion;

NBuild and nurture strongrelationships with corporate stakeholders, partners, and high-potential individual members.

NConduct sales meetings,



presentations, and demos (online/offline) to showcase WLC offerings.

NNegotiate proposals, pricing, and partnership terms within defined guidelines and close deals.

NRepresent WLC at external forums, events, and networking platforms to build visibility and generate interest.

NCollaboration & Reporting

NCollaborate closely withBrand & Marketing, Member Relations and Operations teams to ensure seamless delivery post-conversion.

NProvide regular reports and dashboards on pipeline status, conversions, forecast, and key account updates to leadership.

NShare on-ground insightsto help shape offerings, pricing, and go-to-market strategies.

NCANDIDATE PROFILE -

nQualifications & Experience

No Bachelor's degree in Business, Marketing, Communications, or related field;

MBA preferred.

no 6-10 years of experience in Business Development / Sales / Growth, preferably in:

NCommunities, leadership programs, education, HR/L&D;, or professional networks.

No Digital-first or service-based organizations.

No Proven experience in B2B sales (corporates, institutions) and B2C enrolments (individual customers).

No Demonstrated track record of achieving revenue targets and growing pipelines.

NSkills & Competencies

no Solid understanding of digital marketing-driven lead generation (social media, email, webinars, paid campaigns).

No Excellent communication, presentation, and storytelling skills, with the ability to pitch to senior stakeholders.

No Relationship-building and networking skills with a partnership mindset.

No Comfortable working in a fast-paced, early-stage/start-up-like environment with high ownership.

No Analytical mindset withthe ability to work with numbers, funnels, and metrics.

N

n
- o High degree of self-motivation, initiative, and result orientation.
N

📌 Business Development Manager (Alibag)
🏢 Women Leadership Circle
📍 Alibag