Business Development Manager – Creative & Advertising Agency

Location: Netaji Subhash Place, New Delhi

Experience: 5+ years

Employment Type: Full time

Industry: Creative / Advertising / Marketing / Media

About the Role

We are looking for an ambitious, well-connected, and results-driven Business Development Manager to join our growing creative and advertising agency.

The ideal candidate will have a strong background in advertising, creative agencies, branding, digital marketing, media, or integrated marketing, along with an established network of decision-makers and marketing professionals at large brands and reputed companies.

This role is ideal for someone who understands how brands think, knows how agencies win business, and can turn relationships into meaningful revenue opportunities.

Key Responsibilities

- Develop and execute business development strategies to generate new revenue and grow the agency's client portfolio.
- Leverage existing relationships and professional networks to open doors with large brands, corporates, startups, and leading businesses.
- Identify and approach potential clients across advertising, branding, digital, social media, content, production, and integrated marketing.
- Build strong relationships with CMOs, Marketing Heads, Brand Managers, Business Heads, Founders, and senior decision-makers.
- Generate qualified leads, arrange meetings, present agency capabilities, and convert opportunities into new accounts.
- Understand client business challenges and work with creative, strategy, and account teams to develop compelling proposals and pitches.
- Lead the complete business development cycle — from prospecting and pitching to negotiation and closing.
- Prepare and deliver presentations, credentials, proposals, pitches, and commercial proposals.




- Maintain a strong pipeline of prospective clients and consistently achieve monthly and annual revenue targets.
- Identify opportunities for retainer accounts, campaigns, brand launches, digital campaigns, content, social media, and integrated marketing projects.
- Attend industry events, networking opportunities, conferences, and relevant business forums to expand the agency's network.
- Track market trends, competitor activity, and emerging opportunities to identify new business avenues.
- Maintain long-term relationships with existing and prospective clients to generate repeat and referral business.

Candidate Profile The ideal candidate should have:

- 5+ years of proven experience in business development, preferably within a creative, advertising, branding, digital, media, or marketing agency.
- A strong understanding of the advertising and creative agency ecosystem.
- An established network and strong contacts within major brands and corporate marketing teams.
- Demonstrated success in bringing in new clients and generating significant business revenue.
- Excellent communication, presentation, negotiation, and relationship-management skills.
- The ability to confidently communicate with senior-level decision-makers.
- A strong understanding of marketing, branding, advertising, digital, social media, and creative services.
- A proactive, entrepreneurial, and target-oriented approach.




- The ability to work independently while collaborating effectively with creative, strategy, and account-management teams.
- Strong commercial awareness and the ability to identify opportunities and convert them into business.

Must-Have

This position requires candidates who have:

- Previous experience working with or selling services to creative/advertising agencies or brands.
- A proven track record of acquiring new clients.
- An existing network of contacts among large brands, corporates, CMOs, marketing heads, brand heads, and decision-makers.
- The ability to demonstrate previous business wins, client acquisitions, or revenue generated.
- Strong knowledge of the creative and advertising industry.

Key Performance Indicators (KPIs)

- New client acquisition
- Revenue generated from new business
- Number and quality of qualified leads
- Conversion rate of pitches/proposals
- Growth of the agency's client portfolio
- New retainer and long-term accounts
- Client relationship development
- Achievement of monthly and annual business targets

What We Offer

- Competitive salary with performance-based incentives
- Opportunity to work with leading brands and exciting campaigns
- High-growth environment with significant career opportunities
- Freedom to develop and lead new business initiatives
- Strong exposure to creative, advertising, branding, and marketing projects
- Performance-driven rewards for successful client acquisition

Who We're Looking For

- We are not simply looking for a salesperson. We are looking for a well-connected business development professional who understands creativity, understands brands, has strong industry relationships, and knows how to convert those relationships into business.

📌 Business Development Manager – Creative & Advertising Agency (New Delhi)
🏢 PRAKRIA
📍 New Delhi