Job DescriptionAbout the Role

NWe're looking for a Art Director who is equal parts designer, copywriter, and conceptual

Nthinker - someone who cantake a performance marketing brief and turn it into

Nscroll-stopping creative for Meta, Google, and other platforms. This is not a "just execute the

Nbrief" role. We need someone who can originate ideas - the copy line and the visual - and

Nthen have the craft to bring it to life themselves.

NYou'll be working on high-volume, rapid-turnaround performance creative, so you need to be

Nas comfortable ideating ten hooks in an hour as you are polishing a hand-drawn illustration

Nor building out a storyboard for a video shoot.

NWhat You'll Do

n● Conceptualize and design performance-first creatives (statics, carousels, videos) for

NMeta, Google, and other digital platforms, owning the idea from brief to final file.

N● Write sharp, out-of-the-box copy for hooks, headlines, and ad narratives - you

Nshould be as strong with words as you are with a design tool.

N● Design and art-direct in a distinct, hand-illustrated visual style (think Blinkit, Swiggy,

NZepto-style creative language) alongside more polished, conventional design work.

N● Build storyboards and key visuals/graphics for video and motion projects, working

Nclosely with video editors and production teams.

N● Rapidly test and iterate on creative concepts based on performance data, staying

Nclose to what's actually working on-platform.

N● Use AI design/creative tools (e.G. Midjourney, Firefly, generative fill workflows, etc.) to

Nspeed up ideation and production without compromising on craft.

N● Maintain a high design bar across all output - typography, layout, color, and





Nillustration - while working within the speed constraints of performance marketing.

N● Collaborate with performance marketing, brand, and content teams to align creative

Noutput with campaign goals and platform best practices.

N● Mentor junior designersand provide creative direction/feedback on their work, where

Napplicable.

nWhat We're Looking For

N● 8–10 years of experience in a design/art direction role, with a portfolio that clearly

Nshows both conceptual thinking and hands-on execution.

N● Strong, versatile graphic design skills - you can move between clean commercial

Ndesign and quirky, hand-drawn/illustrative styles.

N● Proven ability to writecopy, not just design around someone else's - headlines,

Nhooks, and short-form ad copy that's sharp and platform-native.

N● Hands-on expertise in Adobe Photoshop, Illustrator, and other relevant design

Nsoftware (After Effects/Premiere Pro is a plus for storyboarding and video work).

N● Working knowledge of AIcreative tools and how to fold them into a fast-paced design

Nworkflow.

n● A genuine understanding of what makes performance creative work on Meta and

NGoogle - this isn't branddesign, it's design that has to earn a click/conversion.

N

n
- Strong storyboarding skills for video/motion content.
N
- A conceptual mindset - someone who can look at a brief and come back with an
N

nidea, not just a layout.

N● Ability to work at speed without dropping quality, and to take feedback/data and

Niterate fast.

nGood to Have

N

n
- Experience working with D2C, e-commerce, or quick-commerce brands.
N
- Familiarity with short-form video trends (Reels/Instagram/YouTube Shorts) and what
N

nmakes them perform.

N● Prior experience mentoring or leading a small design team.

📌 Art Director - Performance Creatives (Alibag)
🏢 Truemeds
📍 Alibag