Content & Reels — Eleven Bakehouse

We’re looking for someone who loves making content and spends probably a little too much time on Instagram.

Someone who sees a fresh batch of Berliners, gelato being scooped, a new dessert being tested or a packed evening at Eleven Bakehouse and immediately thinks — this would make a great reel.

This is a full time, on-site role in Bangalore, and the job is pretty straightforward: make Eleven Bakehouse look as good online as it does in real life.

What you’ll be doing
Shooting reels regularly across our Eleven Bakehouse stores and central kitchen
Coming up with fun, fresh content ideas around our food, stores, team and everything happening behind the scenes
Shooting and editing content yourself — this is very much a hands-on role
Keeping up with Instagram trends and figuring out which ones actually make sense for our brand
Creating content around current product drops, launches and seasonal menus
Working with our chefs and store teams to capture what’s happening every week




Planning a simple content calendar and making sure the content actually gets made
Building a recognisable Eleven Bakehouse style and personality on social media
Looking at which reels perform well and using that to make the next ones better
Occasionally working with influencers and creators

Who we’re looking for

We don’t really care if you’ve had the title “Marketing Manager” before.

What matters more is whether you understand Instagram, have a positive eye and can actually create content.

You should:
Know how to shoot and edit reels
Have a strong sense of framing, lighting, music and pacing
Understand Instagram and current content trends
Be comfortable visiting stores and shooting content yourself
Have plenty of ideas and be able to execute them without needing a huge production setup
Understand how to make food look genuinely tempting
Know CapCut, Premiere Pro or similar editing tools
Be comfortable in a fast-moving environm

📌 Social Media Content Creator Bengaluru
🏢 Eleven Bakehouse
📍 Bengaluru