Role Overview
The Deputy Regional Sales Manager (Dy. RSM) is responsible for leading and managing General Trade sales operations across a large regional geography . The role drives regional revenue growth, market expansion, distributor & super stockist management , and ensures consistent execution across multiple territories handled by ASMs/Sr. ASMs.
This role is strategic, analytical, and leadership-oriented , with solid ownership of region-wide GT sales performance.
Key Responsibilities
Regional Sales Strategy & Planning
Develop and execute regional sales strategy aligned with company objectives.
Build annual/quarterly/monthly business plans for assigned region.
Identify growth prospects, market gaps, and structural improvements in the GT network.

Multi-Territory Leadership
Manage and review performance across multiple territories led by ASMs/Sr. ASMs.
Ensure consistent execution of visibility, promotions, pricing, distribution, and merchandising standards.
Conduct regular field audits and market-working with ASMs.

Distributor & Super Stockist Management




Lead appointment, evaluation, and optimization of super stockists and key distributors .
Improve distributor ROI, manpower effectiveness, service levels, and operational discipline.
Drive credit hygiene, claim management, inventory planning, and route-to-market efficiency.

Market Development & Expansion
Identify and prioritize new markets, white spaces, and high-potential regions.
Lead expansion into emerging towns, rural growth pockets, and underperforming areas.
Approve surveys and appointments for current distributors in strategic locations.

Team Leadership & Capability Building
Lead a multi-layered sales team: Sr. ASMs, ASMs, SOs, TSRs , and distributor salesmen.
Set KPIs, monitor performance, and drive productivity improvements.
Conduct capability-building, coaching, and periodic performance reviews.

Regional Performance Monitoring
Review primary, secondary, and tertiary

📌 Regional Sales Manager Jaipur (India)
🏢 POST A RESUME
📍 India