Role Overview
The Area Sales Manager (ASM) is responsible for driving sales execution, distributor management, recent product placement, and area-level market development within an assigned geographic territory. The role demands strong market knowledge, team leadership, disciplined market working, and consistent performance reporting to the RSM / Dy. RSM.
Key Responsibilities
Area Sales Operations & Market Hygiene
Conduct regular market visits in the assigned territory to ensure product availability, visibility, and execution quality .
Maintain market hygiene standards including display, price discipline, stock freshness, and scheme implementation.
Ensure regular service to retailers through distributor manpower.
Sales Execution & Target Achievement
Drive primary and secondary sales for the allocated area.
Monitor daily/weekly performance of Sales Executives/Sales Officers and guide them in achieving targets.
Implement monthly sales plans, beat plans, and visibility initiatives.
Distributor Management
Manage day-to-day distributor operations including inventory,



billing, claims, service level, and credit hygiene.
Review distributor ROI, manpower productivity, and route adherence.
Resolve operational issues and ensure smooth coordination between company and distributor.
Market Development & Expansion
Conduct market surveys to identify recent outlets, gaps, and opportunities in the area.
Drive new product placement, launch execution, and coverage expansion.
Recommend and assist in appointing new distributors in uncovered or potential markets.
Team Management & Training
Lead, coach, and motivate Sales Executives/Sales Officers in the assigned area.
Conduct on-the-job training for current employees and ensure discipline and performance standards.
Review field performance, beat adherence, and productivity of frontline manpower.
Reporting & Compliance
Prepare and submit daily/weekly/monthly reports to the Dy. RSM.
Maintain compliance wi

📌 Area Sales Manager Rajkot
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📍 Rajkot