6+years Experience
Experience in Web Analytics / Digital Analytics / Marketing Analytics / Data Analytics .
Robust hands-on experience with Google Analytics 4 (GA4) .
Strong proficiency in SQL for data extraction and analysis.
Experience creating dashboards and reports using one or more of:
Looker Studio
Tableau
Power BI
Similar BI/data visualization tools.
Hands-on experience with A/B testing and experimentation .
Understanding of fundamental statistics, including:
Hypothesis testing
Statistical significance
Confidence intervals
Correlation
Basic regression concepts
Robust analytical and problem-solving skills.
Ability to identify trends and convert data findings into actionable recommendations.
Robust communication skills with the ability to present insights to business and technical stakeholders.