Job Description

Senior Content Writer

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Role Overview

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We are looking for a Senior Content Writer to join our Communications team and drive end-to-end lifecycle communications for Lending/Cross-Sell products. The role involves working closely with Product, Design, Research, and other cross-functional teams to create, execute, and optimize customer communication campaigns that drive engagement and conversions.

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Responsibilities

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Develop communication strategies & monthly communication calendars for assigned products.
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Create customer-facing content across channels such as WhatsApp, Push Notifications, SMS, Email & RCS.
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Plan & execute communication experiments around content, channels, frequency, & audience segments.
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Collaborate with Product teams to understand offerings and identify user segments for targeted campaigns.
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Work closely with Design teams to conceptualize & develop campaign creatives.
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Monitor campaign performance, analyze results, & share key insights with stakeholders.
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Continuously optimize campaigns to improve conversions & reduce campaign costs.
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Requirements

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4+ years of experience in content, communications, CRM, or lifecycle marketing roles.
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Solid writing and communication skills.
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Familiarity with A/B testing and experimentation.
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Working knowledge of automation platforms & user flows. Eg: Clevertap, Moengage, etc.
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Customer-first mindset.
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Analytical skills and comfortable working with campaign performance data.
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Team-oriented and growth mindset.
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Fintech experience is a plus but not mandatory.
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📌 Content Writer Bengaluru (India)
🏢 MoneyView
📍 India